Shadi has 15 years’ experience working in Brand Communications and Marketing in the UAE. Since setting up MAIA four years ago,
she has won 30+ clients and has positioned MAIA as one of the region’s most respected boutique agencies.​

Prior to setting up MAIA, she was the Cluster Director of PR
& Communications of Jumeirah Group, leading the team that 
looked after all Dubai hotels. (that included Burj Al Arab).​

Shadi has 15 years’ experience working
in Brand Communications and Marketing
in the UAE. Since setting up MAIA four
years ago, she has won 30+ clients and
has positioned MAIA as one of the region’s 
most respected boutique agencies.​

Prior to setting up MAIA, she was the 
Cluster Director of PR & Communications 
of Jumeirah Group, leading the team that 
looked after all Dubai hotels. (that included 
Burj Al Arab).​

Founder of MAIA

SHADI MOAZAMI

OUR TEAM

Dreamers & Doers, Travellers & Connoisseurs, Creatives & Wordsmiths.

We elevate brands using our combined expertise and extensive servicing to cater to our clients’ communications needs.

Creative Director

DILARA IRMAK

About Dilara

Account Director

EMILY KARPIN

About Emily

Associate Director

ALESSANDRA FERNANDEZ

About Alessandra

Associate Director

RICHARD THORBURN

About Richard

About Darika

Senior Account Executive

ELY BALMORIA

About Ely

Account Manager

NATASHA NORTON

About Natasha

Account Manager

HANEEN BUSTAMI

About Haneen

Senior Account Executive

JETAIME ALAMO

About Jetaime

Account Coordinator

About Justine

JUSTINE FERNANDEZ​

Senior Account Executive 

MARWA ADEEL ​

About Marwa

Junior Account Executive

DARIKA SHARMA​

Head of Talent

About Anagha

ANAGHA DUSHMEKH​

Account Executive

About Sarah

SARAH SAAD​

Natasha is a PR professional originally from the UK, where she was born and raised. She holds a degree in International Business and moved to Dubai in 2021, quickly making her mark in the luxury hospitality sector.​

With experience working with prestigious clients such as Four Seasons and Address Hotels and Resorts, as well as entertainment giant Live Nation, Natasha combines her business acumen with a passion for storytelling. ​

Account Manager

NATASHA NORTON

richard thorburn

Account Director

With over a decade of PR and Social Media experience, Richard has led and executed the Marketing Communications strategies for some of the most luxurious hospitality brands in the region, including in-house at Jumeirah, ​Six Senses and InterContinental Hotels and Resorts.
 
With a background in journalism, Richard is passionate about using words to bring brands stories to life, be it via traditional PR channels or ever-evolving digital platforms with a focus on devising campaigns that align with client’s commercial goals.​

alessandra fernandez

Account Director

Alessandra was born and raised in the UAE for most of her life, however, completed her higher studies in London, United Kingdom and now holds an MA in Public Relations. 

She has seven years of UAE PR experience and led on both the corporate and consumer communications for Hilton Regional Office across EMEA for three years.  ​She has worked at Edelman Dabo, Sticky Ginger, and Seven Media, overseeing luxury and lifestyle brands such as BMW Group, Rolls-Royce Middle East, Conrad Maldives Rangali Island, Hilton Abu Dhabi Yas Island, PUMA, and Waldorf Astoria Ras Al Khaimah, as well as a variety of F&B brands. 

Emily Karpin

Senior Account Manager

Emily brings an international perspective with over 12 years of experience in communications, brand strategy, and storytelling within the hospitality industry.
 
Before joining MAIA, she was the Director of Communications for almost a decade, working with renowned American restaurateur and celebrity chef Marc Murphy. In 2021, she co-founded a contemporary hospitality consultancy catering to Michelin-starred restaurants, culinary experts, and international hospitality brands. 
 
A passionate traveler who favors slow exploration and has a particular fondness for the Middle East and solo adventures, Emily recently relocated to Dubai from New York City, where she had been residing for the past 15 years. 
 

haneen bustami

Senior Account Executive

Born and raised in Jordan, Haneen has experience in project coordination, client relations and marketing, and has worked in the UK and UAE. 

She has led projects and managed multiple client accounts in events like Art Dubai, Dubai Design Week and Expo 2020.​ 

Haneen graduated from Kingston University London with a BA in Media and Communication Studies. 

ELY BALMORIA​

Senior Account Executive

Ely a Marketing Management graduate, has embarked on a professional journey that has taken him from humble beginnings as a Marketing Assistant for a local newspaper in his province, Cebu, Philippines to a reputable PR Specialist in Dubai.​

​With over 8 years of experience in the field, Ely has honed his skills as an accomplished communicator, adeptly handling media and influencer outreach for a variety of culinary and lifestyle clients, before joining MAIA.​

Driven by passion and an unwavering commitment to excellence. Eli has found his true calling in the dynamic and fast-paces world of public relations.​

Born in Syria and raised in Dubai, Sarah holds a Bachelor’s Degree in International Business and Management and is all about the creative and communications industry, which has been shaping her career so far.​

Sarah embarked on her professional journey in 2023 as a PR and Marketing intern at a communications agency. She subsequently played a pivotal role in the growth of a local fashion start-up, contributing to PR, marketing, and product development. ​


Account Executive

SARAH SAAD​

Born in Argentina and raised in Qatar, Mariana spent most of her time within the Middle East before relocating to the UK, where she graduated from Royal Holloway University of London with a BSc in Management with Marketing.

With a background in Social Media Strategy, Mariana has led on strategies for clients like Dubai Ladies Club, Canon and Emirates NBD. Alongside her research skills, Mariana has a keen eye for design and is all about the small details when it comes to content creation and execution.  


Senior Account Executive

Mariana maluf

jetaime alamo

Account executive

Jetaime is a third culture girl, raised in the UAE for most of her life. She graduated with a double degree in Public Relations and Journalism.

She offers a fresh pair of eyes to MAIA and its clients, with interest in visual storytelling through content creation and design. Prior to joining the team, she has previously worked for Vogue Arabia and Park Hyatt Dubai.

Besides completing her degree with a scholarship, she was also one of Murdoch University’s MEPRA student representatives.  She now supports our social media and content clients. 

MARWA ADEEL 

Senior Account Executive 

Born and raised in Dubai, Marwa studied Business Management and graduated from the University of Wollongong in Dubai​.

She is extremely passionate about content creation and engagement strategies and is fascinated by the ever-changing social media industry. Having previously worked in the luxury hospitality industry, she has found her perfect field of interest and continues to work for clients, developing social strategies and content creation for them.​



Dilara irmak

Senior Creative Lead

Dilara is passionate about transforming ideas
into visually compelling and memorable brand experiences. ​

With over 12 years in the industry, she has built brands and visual identities for a range of clients across Turkey, Saudi Arabia and the UAE. Her skills
lie in logo design, brand development, and creative storytelling and she adds a new dimension to the MAIA team.​

Dilara has a passion for visual storytelling and showcases it through product photography,
fashion, and content creation. 

JUSTINE FERNANDEZ​

Account Coordinator

Justine was born and raised in the Philippines where she graduated with a degree in BA Communication. ​

Her professional background revolved more on customer service and administrative support, but she has always been fascinated with the creative process of content creation and its impact once posted on different social media platforms.​




ANAGHA DUSHMEKH​

Head of Talent

Anagha was born and raised in India and holds a Master's Degree in Human Resources Management from University of Mumbai. ​

She has overall 13 years of HR experience across various industries such as Food and Beverage, FMCG, Electricals and Home Automation, Pharmaceuticals. With over 10 years of experience in the Middle East handling HR strategy and operations across several countries, she brings a well-rounded perspective. Anagha has worked at Legrand India, Del Monte Foods UAE, Beiersdorf Middle East and AbbVie Biopharmaceuticals GmbH.​

DARIKA SHARMA

Junior Account Executive

Darika was born and raised in Dubai and has completed an MSc in Corporate and Marketing Communications from Middlesex University, Dubai. ​

She is a travel enthusiast which fostered her interest in marketing and is inquisitive about different strategies adopted for different markets and cultures. ​ She has a passion for Fashion, Art, and Entertainment. Being fresh to the PR industry, she brings a wealth of fresh ideas to our client work.​


NATASHA SHAH

Account Executive​

Natasha is a former tax consulting professional who has recently transitioned to PR, with a degree in accounting and finance from the University of Illinois Urbana-Champaign. ​She has previously worked with clients across a wide range of industries, including the luxury F&B and hospitality industries. ​

She’s also a travel enthusiast, beach addict, and die-hard foodie who is always thinking about her next meal.

Based on the individual client’s needs, MAIA 
builds upon its core team with talented and creative collaborators from a trusted network of regional and international translators, digital marketers, content 
creators and copywriters.

trusted collaborators

location

BASED BETWEEN DUBAI-LONDON. 
AVAILABLE ACROSS THE WORLD.

They say you can’t be in two places at once, but with our flexible working environment, 
MAIA can. We can work remotely, always on the go, or sit with you side-by-side. 

Concise and strategic communications

our services

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