Shadi has 14 years’ experience working in Brand Communications and Marketing in the UAE. Since setting up MAIA four years ago,
she has won 30+ clients and has positioned MAIA as one of the region’s most respected boutique agencies.​

Prior to setting up MAIA, she was the Cluster Director of PR
& Communications of Jumeirah Group, leading the team that 
looked after all Dubai hotels. (that included Burj Al Arab).​

Shadi has 14 years’ experience working
in Brand Communications and Marketing
in the UAE. Since setting up MAIA four
years ago, she has won 30+ clients and
has positioned MAIA as one of the region’s 
most respected boutique agencies.​

Prior to setting up MAIA, she was the 
Cluster Director of PR & Communications 
of Jumeirah Group, leading the team that 
looked after all Dubai hotels. (that included 
Burj Al Arab).​

Founder of MAIA



Dreamers & Doers, Travellers & Connoisseurs, Creatives & Wordsmiths.

We elevate brands using our combined expertise and extensive servicing to cater to our clients’ communications needs.

Senior Creative Lead


About Dilara

Senior Account Executive


About Mariana

Senior Account Manager


About Emily

Account Director


About Alessandra

Account Director


About Richard

Head of Talent

About Anagha

Senior Account Executive


About Ely

Account Manager


About Alice

Account Manager


About Haneen


Senior Account Executive


About Jetaime

Account Coordinator

About Justine


Social Account Manager


About Miruna

Born and raised in Turin, Italy, Alice is a PR professional with 4-years experience in the hospitality industry. ​

Before joining MAIA, she was an Account Manager at London-based luxury hospitality firm, Perowne International. As part of the Italian team in Milan, she was responsible for a wide portfolio of Italian and international clients, such as Mandarin Oriental Hotel Group, Aman Venice and Passalacqua.​

A passionate traveller, with a particular fondness for arts and culture, Alice recently relocated to Dubai from Milan, where she had been residing for four years, after several experiences around the world, from Shanghai and London to Los Angeles and New York.​

Junior Account Manager


richard thorburn

Account Director

With over a decade of PR and Social Media experience, Richard has led and executed the Marketing Communications strategies for some of the most luxurious hospitality brands in the region, including in-house at Jumeirah, ​Six Senses and InterContinental Hotels and Resorts.
With a background in journalism, Richard is passionate about using words to bring brands stories to life, be it via traditional PR channels or ever-evolving digital platforms with a focus on devising campaigns that align with client’s commercial goals.​

alessandra fernandez

Account Director

Alessandra was born and raised in the UAE for most of her life, however, completed her higher studies in London, United Kingdom and now holds an MA in Public Relations. 

She has seven years of UAE PR experience and led on both the corporate and consumer communications for Hilton Regional Office across EMEA for three years.  ​She has worked at Edelman Dabo, Sticky Ginger, and Seven Media, overseeing luxury and lifestyle brands such as BMW Group, Rolls-Royce Middle East, Conrad Maldives Rangali Island, Hilton Abu Dhabi Yas Island, PUMA, and Waldorf Astoria Ras Al Khaimah, as well as a variety of F&B brands. 

Emily Karpin

Senior Account Manager

Emily brings an international perspective with over 12 years of experience in communications, brand strategy, and storytelling within the hospitality industry.
Before joining MAIA, she was the Director of Communications for almost a decade, working with renowned American restaurateur and celebrity chef Marc Murphy. In 2021, she co-founded a contemporary hospitality consultancy catering to Michelin-starred restaurants, culinary experts, and international hospitality brands. 
A passionate traveler who favors slow exploration and has a particular fondness for the Middle East and solo adventures, Emily recently relocated to Dubai from New York City, where she had been residing for the past 15 years. 

haneen bustami

Senior Account Executive

Born and raised in Jordan, Haneen has experience in project coordination, client relations and marketing, and has worked in the UK and UAE. 

She has led projects and managed multiple client accounts in events like Art Dubai, Dubai Design Week and Expo 2020.​ 

Haneen graduated from Kingston University London with a BA in Media and Communication Studies. 


Senior Account Executive

Ely a Marketing Management graduate, has embarked on a professional journey that has taken him from humble beginnings as a Marketing Assistant for a local newspaper in his province, Cebu, Philippines to a reputable PR Specialist in Dubai.​

​With over 8 years of experience in the field, Ely has honed his skills as an accomplished communicator, adeptly handling media and influencer outreach for a variety of culinary and lifestyle clients, before joining MAIA.​

Driven by passion and an unwavering commitment to excellence. Eli has found his true calling in the dynamic and fast-paces world of public relations.​

Born and raised in Dubai, Simran has always been connected to a rich heritage of art, tradition, and innovation. She holds a BA degree in Fashion Business from Istituto Marangoni Milano.​

During her professional journey, she has played a role in shaping the allure of Middle East Fashion Week and contributed her creativity to Perfums De Marly.​

Junior Account Executive


Born in Argentina and raised in Qatar, Mariana spent most of her time within the Middle East before relocating to the UK, where she graduated from Royal Holloway University of London with a BSc in Management with Marketing.

With a background in Social Media Strategy, Mariana has led on strategies for clients like Dubai Ladies Club, Canon and Emirates NBD. Alongside her research skills, Mariana has a keen eye for design and is all about the small details when it comes to content creation and execution.  

Senior Account Executive

Mariana maluf

jetaime alamo

Account executive

Jetaime is a third culture girl, raised in the UAE for most of her life. She graduated with a double degree in Public Relations and Journalism.

She offers a fresh pair of eyes to MAIA and its clients, with interest in visual storytelling through content creation and design. Prior to joining the team, she has previously worked for Vogue Arabia and Park Hyatt Dubai.

Besides completing her degree with a scholarship, she was also one of Murdoch University’s MEPRA student representatives.  She now supports our social media and content clients. 


Social Account Manager

Born and raised in Romania, Miruna pursued her higher education overseas in Scotland at the University of Edinburgh Napier, where she earned a Master's Degree in Marketing.​

Fuelled by her passion for marketing, Miruna set her sights on the bustling city of Dubai. In the vibrant UAE hospitality industry, she embarked on a transformative professional journey, accumulating four years of invaluable experience.​

Dilara irmak

Senior Creative Lead

Dilara is passionate about transforming ideas into visually compelling and memorable brand experiences. ​

With over 12 years in the industry, she has built brands and visual identities for a range of clients across Turkey, Saudi Arabia and the UAE. Her skills lie in logo design, brand development, and creative storytelling and she adds a new dimension to the MAIA team.​

Dilara has a passion for visual storytelling and showcases it through product photography, fashion, and content creation. 


Account Coordinator

Justine was born and raised in the Philippines where she graduated with a degree in BA Communication. ​

Her professional background revolved more on customer service and administrative support, but she has always been fascinated with the creative process of content creation and its impact once posted on different social media platforms.​


Head of Talent

Anagha was born and raised in India and holds a Master's Degree in Human Resources Management from University of Mumbai. ​

She has overall 13 years of HR experience across various industries such as Food and Beverage, FMCG, Electricals and Home Automation, Pharmaceuticals. With over 10 years of experience in the Middle East handling HR strategy and operations across several countries, she brings a well-rounded perspective. Anagha has worked at Legrand India, Del Monte Foods UAE, Beiersdorf Middle East and AbbVie Biopharmaceuticals GmbH.​

Based on the individual client’s needs, MAIA 
builds upon its core team with talented and creative collaborators from a trusted network of regional and international translators, digital marketers, content 
creators and copywriters.

trusted collaborators



They say you can’t be in two places at once, but with our flexible working environment, 
MAIA can. We can work remotely, always on the go, or sit with you side-by-side. 

Concise and strategic communications

our services

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