Shadi has 15 years’ experience working in Brand Communications and Marketing in the UAE. Since setting up MAIA four years ago,
she has won 30+ clients and has positioned MAIA as one of the region’s most respected boutique agencies.
Prior to setting up MAIA, she was the Cluster Director of PR
& Communications of Jumeirah Group, leading the team that
looked after all Dubai hotels. (that included Burj Al Arab).
Shadi has 15 years’ experience working
in Brand Communications and Marketing
in the UAE. Since setting up MAIA four
years ago, she has won 30+ clients and
has positioned MAIA as one of the region’s
most respected boutique agencies.
Prior to setting up MAIA, she was the
Cluster Director of PR & Communications
of Jumeirah Group, leading the team that
looked after all Dubai hotels. (that included
Burj Al Arab).
Founder of MAIA
SHADI MOAZAMI
OUR TEAM
Dreamers & Doers, Travellers & Connoisseurs, Creatives & Wordsmiths.
We elevate brands using our combined expertise and extensive servicing to cater to our clients’ communications needs.
Creative Director
DILARA IRMAK
About Dilara
Account Director
EMILY KARPIN
About Emily
Associate Director
ALESSANDRA FERNANDEZ
About Alessandra
Associate Director
RICHARD THORBURN
About Richard
About Elia
Senior Account Executive
ELY BALMORIA
About Ely
Senior Account Manager
ANDREA WUBBEN
About Andrea
Account Manager
HANEEN BUSTAMI
About Haneen
Senior Account Executive
JETAIME ALAMO
About Jetaime
Account Coordinator
About Justine
JUSTINE FERNANDEZ
Senior Account Executive
MARWA ADEEL
About Marwa
Head of Talent
About Anagha
ANAGHA DUSHMEKH
Account Executive
About Sarah
SARAH SAAD
About Lee
Senior Account Executive
LEE VAN NIEKERK
About Darika
Junior Account Executive
DARIKA SHARMA
Creative Executive
ELIA LAURICE
About Sabine
Junior Account Executive
SABINE OSSEIRAN
Account Manager
NATASHA NORTON
About Natasha
Natasha is a PR professional originally from the UK, where she was born and raised. She holds a degree in International Business and moved to Dubai in 2021, quickly making her mark in the luxury hospitality sector.
With experience working with prestigious clients such as Four Seasons and Address Hotels and Resorts, as well as entertainment giant Live Nation, Natasha combines her business acumen with a passion for storytelling.
Account Manager
NATASHA NORTON
richard thorburn
Account Director
With over a decade of PR and Social Media experience, Richard has led and executed the Marketing Communications strategies for some of the most luxurious hospitality brands in the region, including in-house at Jumeirah, Six Senses and InterContinental Hotels and Resorts.
With a background in journalism, Richard is passionate about using words to bring brands stories to life, be it via traditional PR channels or ever-evolving digital platforms with a focus on devising campaigns that align with client’s commercial goals.
alessandra fernandez
Account Director
Alessandra was born and raised in the UAE for most of her life, however, completed her higher studies in London, United Kingdom and now holds an MA in Public Relations.
She has seven years of UAE PR experience and led on both the corporate and consumer communications for Hilton Regional Office across EMEA for three years. She has worked at Edelman Dabo, Sticky Ginger, and Seven Media, overseeing luxury and lifestyle brands such as BMW Group, Rolls-Royce Middle East, Conrad Maldives Rangali Island, Hilton Abu Dhabi Yas Island, PUMA, and Waldorf Astoria Ras Al Khaimah, as well as a variety of F&B brands.
Emily Karpin
Senior Account Manager
Emily brings an international perspective with over 12 years of experience in communications, brand strategy, and storytelling within the hospitality industry.
Before joining MAIA, she was the Director of Communications for almost a decade, working with renowned American restaurateur and celebrity chef Marc Murphy. In 2021, she co-founded a contemporary hospitality consultancy catering to Michelin-starred restaurants, culinary experts, and international hospitality brands.
A passionate traveler who favors slow exploration and has a particular fondness for the Middle East and solo adventures, Emily recently relocated to Dubai from New York City, where she had been residing for the past 15 years.
haneen bustami
Senior Account Executive
Born and raised in Jordan, Haneen has experience in project coordination, client relations and marketing, and has worked in the UK and UAE.
She has led projects and managed multiple client accounts in events like Art Dubai, Dubai Design Week and Expo 2020.
Haneen graduated from Kingston University London with a BA in Media and Communication Studies.
ELY BALMORIA
Senior Account Executive
Ely a Marketing Management graduate, has embarked on a professional journey that has taken him from humble beginnings as a Marketing Assistant for a local newspaper in his province, Cebu, Philippines to a reputable PR Specialist in Dubai.
With over 8 years of experience in the field, Ely has honed his skills as an accomplished communicator, adeptly handling media and influencer outreach for a variety of culinary and lifestyle clients, before joining MAIA.
Driven by passion and an unwavering commitment to excellence. Eli has found his true calling in the dynamic and fast-paces world of public relations.
Born in Syria and raised in Dubai, Sarah holds a Bachelor’s Degree in International Business and Management and is all about the creative and communications industry, which has been shaping her career so far.
Sarah embarked on her professional journey in 2023 as a PR and Marketing intern at a communications agency. She subsequently played a pivotal role in the growth of a local fashion start-up, contributing to PR, marketing, and product development.
Account Executive
SARAH SAAD
Originally from Lebanon and raised in Dubai, Sabine holds a Master’s degree in Public Relations from the University of The Arts in London.
With a background in luxury fashion, beauty and lifestyle, Sabine believes that PR humanizes a brand and acts as a bridge between the brand and the consumer.
She is passionate about creativity and constantly seeks innovative ways to tell a brand‘s story through PR strategies she implements.
Junior Account Executive
SABINE OSSEIRAN
jetaime alamo
Account executive
Jetaime is a third culture girl, raised in the UAE for most of her life. She graduated with a double degree in Public Relations and Journalism.
She offers a fresh pair of eyes to MAIA and its clients, with interest in visual storytelling through content creation and design. Prior to joining the team, she has previously worked for Vogue Arabia and Park Hyatt Dubai.
Besides completing her degree with a scholarship, she was also one of Murdoch University’s MEPRA student representatives. She now supports our social media and content clients.
MARWA ADEEL
Senior Account Executive
Born and raised in Dubai, Marwa studied Business Management and graduated from the University of Wollongong in Dubai.
She is extremely passionate about content creation and engagement strategies and is fascinated by the ever-changing social media industry. Having previously worked in the luxury hospitality industry, she has found her perfect field of interest and continues to work for clients, developing social strategies and content creation for them.
Dilara irmak
Senior Creative Lead
Dilara is passionate about transforming ideas
into visually compelling and memorable brand experiences.
With over 12 years in the industry, she has built brands and visual identities for a range of clients across Turkey, Saudi Arabia and the UAE. Her skills
lie in logo design, brand development, and creative storytelling and she adds a new dimension to the MAIA team.
Dilara has a passion for visual storytelling and showcases it through product photography,
fashion, and content creation.
JUSTINE FERNANDEZ
Account Coordinator
Justine was born and raised in the Philippines where she graduated with a degree in BA Communication.
Her professional background revolved more on customer service and administrative support, but she has always been fascinated with the creative process of content creation and its impact once posted on different social media platforms.
ANAGHA DUSHMEKH
Head of Talent
Anagha was born and raised in India and holds a Master's Degree in Human Resources Management from University of Mumbai.
She has overall 13 years of HR experience across various industries such as Food and Beverage, FMCG, Electricals and Home Automation, Pharmaceuticals. With over 10 years of experience in the Middle East handling HR strategy and operations across several countries, she brings a well-rounded perspective. Anagha has worked at Legrand India, Del Monte Foods UAE, Beiersdorf Middle East and AbbVie Biopharmaceuticals GmbH.
DARIKA SHARMA
Junior Account Executive
Darika was born and raised in Dubai and has completed an MSc in Corporate and Marketing Communications from Middlesex University, Dubai.
She is a travel enthusiast which fostered her interest in marketing and is inquisitive about different strategies adopted for different markets and cultures. She has a passion for Fashion, Art, and Entertainment. Being fresh to the PR industry, she brings a wealth of fresh ideas to our client work.
LEE VAN NIEKERK
Senior Account Executive
Originally from South Africa – Lee studied Hospitality Management at a prestigious Hotel School in Cape Town where his creativity and passion for luxury hospitality sparked.
With a background in luxury hospitality and global events planning, Lee has worked on high-profile digital campaigns since he started his career in social media back in 2018. He is a creative force with a knack for turning ideas into unforgettable digital experiences using strategy and storytelling to make brands shine and stand out.
Elia LAURICE
Creative Executive
Elia is a creative dedicated to crafting visually striking and strategically effective ideas.
Having entered the marketing and creative industry at a young age, she is well-versed with its fast pace and ever-evolving trends. Her approach goes beyond design—she focuses on building visual identities that truly capture and communicate a brand’s story.
With experience across multiple industries, Elia brings a fresh perspective to every project, allowing her to approach challenges with innovative solutions and a keen eye for detail. Her diverse background enables her to adapt and create compelling visuals that resonate across different markets and audiences.
ANDREA WUBBEN
Senior Account Manager
Born and raised in Ireland, Andrea has over a decade of communications experience both in the UAE and Ireland. Combing both agency and in-house experience, Andrea brings a fresh perspective to her work with clients. hospitality brands in the region
An avid traveller and gastronome, Andrea seamlessly integrates her passions into her role at MAIA, where she crafts strategic and compelling narratives that drive brand visibility and engagement. With a strong foundation in media relations from over 7 years in the region, she develops tailored communication strategies that resonate with diverse audiences.
In her previous role, Andrea was a part of the marketing team that lead the launch of One&Only One Za'abeel in 2024.
.
Based on the individual client’s needs, MAIA
builds upon its core team with talented and creative collaborators from a trusted network of regional and international translators, digital marketers, content
creators and copywriters.
trusted collaborators
location
BASED BETWEEN DUBAI-LONDON.
AVAILABLE ACROSS THE WORLD.
They say you can’t be in two places at once, but with our flexible working environment,
MAIA can. We can work remotely, always on the go, or sit with you side-by-side.
Concise and strategic communications
our services
