Dreamers & doers, 
travellers & connoisseurs, 
creatives & wordsmiths.

Shadi has 13 years' experience working in Brand Communications and Marketing in the UAE.

Since setting up MAIA three years ago, she has won 30+ clients for PR and social media work in the hospitality industry. From The Arts Club Dubai, as well as Six Senses Zighy Bay and AURA Skypool Lounge.

Prior to setting up MAIA, she was the Cluster Director of PR & Communications of Jumeirah Group, leading the team that looked after all Dubai hotels at that time (that included Burj Al Arab).

​She has also worked at Edelman, DABO & CO and H+K Strategies overseeing clients such as Dubai Tourism, Rolls-Royce Motor Cars, Anantara Hotels & Resorts, as well as a variety of other lifestyle and luxury brands. 

She has been in Dubai since August 2009, having been selected to join a Graduate Trainee scheme with Four Communications, from London.

meet the founder


Our Team

We elevate brands using our combined expertise and extensive servicing to cater to our clients’ communications needs.

ACCOUNT executive


About Jetaime

SENIOR Account Executive


About Haneen



About Lucy


About Richard




About Iman



About Alessandra

alessandra fernandez

senior Account manager

Alessandra was born and raised in the UAE for most of her life, however, completed her higher studies in London, United Kingdom and now holds an MA in Public Relations. 

She has seven years of UAE PR experience and led on both the corporate and consumer communications for Hilton Regional Office across EMEA for three years.  ​She has worked at Edelman Dabo, Sticky Ginger, and Seven Media, overseeing luxury and lifestyle brands such as BMW Group, Rolls-Royce Middle East, Conrad Maldives Rangali Island, Hilton Abu Dhabi Yas Island, PUMA, and Waldorf Astoria Ras Al Khaimah, as well as a variety of F&B brands. 

She leads on clients such as Six Senses Zighy Bay, Gili Lankanfushi and One&Only Royal Mirage and The Palm.

richard thorburn

Account director

Prior to joining MAIA, Richard led the Marketing Communications strategies for some of the most luxurious hospitality brands in the region, including working for Jumeirah, Six Senses and InterContinental.

A former journalist, Richard is passionate about bringing brands stories to life. Before moving into the hospitality sector, he led the PR strategy for Manchester Central, one of Europe’s largest convention centres, and has also worked as an advisor for a number of government bodies.

He leads on Intercontinental RAK, Infinity Des Lumieres, Intersect by Lexus and H2R Design at MAIA.

jetaime alamo

Account executive

Jetaime is a third culture girl, raised in the UAE for most of her life. She graduated with a double degree in Public Relations and Journalism.

She offers a fresh pair of eyes to MAIA and its clients, with interest in visual storytelling through content creation and design. Prior to joining the team, she has previously worked for Vogue Arabia and Park Hyatt Dubai.

Besides completing her degree with a scholarship, she was also one of Murdoch University’s MEPRA student representatives.  She now supports our social media and content clients. 

haneen bustami

senior account executive

Born and raised in Jordan, Haneen has experience in project coordination, client relations and marketing, and has worked in the UK and UAE. 

She has led projects and managed multiple client accounts in events like Art Dubai, Dubai Design Week and Expo 2020.​ 

Haneen graduated from Kingston University London with a BA in Media and Communication Studies. She supports on clients such as AURA Skypool Lounge, DRIFT Beach Club and Gili Lankanfushi.

Iman is a Scottish - Egyptian hybrid born and raised in Qatar. In 2017, she graduated from the University of the Arts London with a BA (Hons) Journalism.

She has recently relocated to Dubai from Brighton (UK) where she was working as Senior Digital Communications Officer for England’s leading arts festival and multi - arts events venue.

She supports on the MAIA integrated clients such as La Ville Hotel & Suites, One&Only Royal Mirage and Infinity Des Lumieres.

account executive

Iman el kafrawi

Originally from New Zealand, Lucy moved across the world to complete her Bachelor of Hospitality Management and Design in Switzerland.

After spending five years working and studying in Europe and North America, Lucy moved to the UAE. Here she has pursued her interest in Public Relations and found her passion for luxury hospitality.

Before joining MAIA, she led the communications team at One&Only Royal Mirage and One&Only The Palm. She supports with clients such as Mango House, Waldorf Astoria and La Ville Hotel & Suites at MAIA.



Based on the individual client’s needs, MAIA 
builds upon its core team with talented and creative collaborators from a trusted network of regional and international translators, digital marketers, content 
creators and copywriters.

trusted collaborators



They say you can’t be in two places at once, but with our flexible working environment, 
MAIA can. We can work remotely, always on the go, or sit with you side-by-side. 

Concise and strategic communications

our services

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