For luxury travel, hospitality and design brands, social media is an invaluable tool for building connection. Social media platforms such as Instagram and TikTok allow luxury brands to carefully curate a visual representation of their offering for their target audience.
But is it as easy as ‘photo, caption, post’?
Here are five social media tips to help your hotel or design brand stand out from the oversaturated crowd.
Understand your audience
A piece of social media advice as old as social media itself…but one that rings louder than ever. Creating captivating and engaging content starts with identifying the ‘who’.
Deep diving into a target audience allows your brand to gain access to how they think, what their habits are (both online and offline), and the ultimate insight: what they want. Brands within the luxury hospitality industry have a collective goal to speak to affluent individuals, however these social media users expect to be served sleek, relevant and consistent content or else they will quickly lose interest.
Perfect your narrative
Your social media profile is an aesthetic peep hole to the story of your brand. When users first come across your page, they are met with a logo, bio and feed giving them a fleeting glimpse of what your brand is and what it stands for.
These elements can gain you an extra follower or result in a press of the back button. Luxury brands have an opportunity to engage with their target audience from the moment they stumble across their profile, and so it is important to focus on a powerful yet consistent narrative and design that stands out.
Use the right platform and formats
The next step is to figure out the ‘why’. Whether you’re looking to build brand awareness or engagement, sell products or bookings, or simply increase your following, pinpointing what you want to achieve with social media is vital.
Often brands will perform better on certain social media platforms (Instagram vs Facebook) or certain formats (static posts vs reels). Keeping tabs on which platforms accelerate growth, awareness or revenue can help you decide where to focus your content output.
Don’t shy away from environmental and social responsibility
There is no doubt that social media has the power to shape opinions, beliefs and habits, particularly when it comes to the state of the world we live in. According to a recent NielsonIQ survey, 46% of consumers are looking to brands to take the lead on creating a sustainable change – a statistic that is only set to rise.
Your brand’s social media platform is the perfect place to highlight any environmental or social efforts you have in place and let consumers know that you are aligned with their values. It is also a chance to celebrate everything you do to help Mother Earth and her people.
Listen to the metrics
Having beautiful content that doesn’t perform can be disheartening.
Alongside follower engagement and sentiment, metrics give invaluable insight into what is and isn’t working. Looking at metrics allows you to evaluate your performance and give you the courage to try different content formats or set alternative content goals for your brand.
Our MAIA team are here to help you finesse the social media strategy for your luxury travel, hospitality
or design brand. Please reach out.