Crafting Stories Through Brand Design

MAIA, a luxury brand communications agency in the UAE, specialises in refining and expanding brand identities to bring clients’ unique stories to life. Through imaginative storytelling, dynamic digital and print designs, and a thoughtful, sophisticated approach, MAIA brings a distinct character to each brand.

Here, we dive into three inspiring projects that showcase our expertise: Melia Desert Palm, OMA, and Amanie at Anantara Qasr Al Sarab.

MELIA DESERT PALM

Challenge: Redefining a boutique retreat’s identity
As a leading luxury agency in Dubai, MAIA was tasked with reimagining Melia Desert Palm’s existing brand and capture the soul of this one-of-a-kind property as it transitioned into a wellness retreat. The goal was to refine its aesthetic, aligning it with the serene, welcoming atmosphere of a luxury wellness destination.

Solution: A visual symphony of style and serenity
MAIA designed a suite of brand collaterals that paired sophistication with the resort’s warm, boutique charm. By capturing the property’s essence, MAIA crafted the brand’s design language and visual presence to envelop guests in an immersive experience.

Key Deliverables:

• Artfully crafted collaterals: Every guest-facing piece – from illustrated resort maps and elegantly designed menus to a refreshed website and wellness retreat guides – reflected the resort’s distinct style.
• Story-rich photography: A carefully curated collection of lifestyle and product photography tells the resort’s story across digital platforms and social media, creating a sense of place and tranquillity.

Result: The heart of hospitality, reimagined
This brand refresh helped Melia Desert Palm achieve a consistent look and feel, enhancing guest experience as the property repositions itself as a wellness haven. MAIA’s attention to detail transformed every touchpoint into a moment of connection for guests.

OMA

Challenge: Launching a fresh, quirky dessert brand
OMA, a new cookie and cake brand in the UAE, envisioned a fun and fresh identity that would make it stand out in a competitive market. MAIA’s challenge was to create an eye-catching brand identity that could speak through both visual elements and storytelling.

Solution: Building a visual playground for dessert lovers
To capture OMA’s quirky personality, MAIA developed a cohesive brand identity that included everything from branding guidelines to packaging and social media content. The result was a brand as visually delightful as the creations it makes.

Key Deliverables:

• Vibrant visual identity: Colourful, quirky packaging and brand guidelines aligned with OMA’s playful spirit.
• Social media that pops: Social content designed to be fun and engaging, creating a connection with OMA’s target audience through storytelling.

Result: Sweet success
OMA’s launch was a hit, with its brand quickly capturing the attention of dessert lovers across the UAE. MAIA’s creative approach through branding ensured that every visual element was memorable, giving OMA a strong foundation to thrive in a crowded market.

AMANIE AT ANANTARA QASR AL SARAB

Challenge: Creating a Mediterranean soul in the desert

Anantara Qasr Al Sarab, a resort nestled in the heart of the Liwa Desert, wanted to offer its guests a new dining experience. They turned to MAIA, a luxury brand communications agency, to dream up a Mediterranean restaurant that would seamlessly blend elegance with timeless warmth. The vision was to make this venue feel like a true destination, an escape within an escape, where guests could fully immerse themselves in the essence of the Mediterranean.

Solution: A holistic branding journey

MAIA created “Amanie” as more than a brand; she became a persona – a traveller with a passion for food, art, and culture. Her story inspired every design choice, from a customised earthy colour palette to a sophisticated logo, make the space feel like a glimpse into her journeys across the Med.

Key Deliverables:

• Immersive brand development: The name “Amanie” was crafted to evoke the spirit of Mediterranean sophistication, which was then brought to life with a customised graphics system and visual direction.

• Storytelling through design: From décor and colour schemes to its striking visual elements, Amanie culminates in a rich tapestry of details that connect guests with her story.

Result: MAIA’s brand vision transformed Amanie into more than just a dining experience. It’s a space where every corner has a story to tell, creating a lasting impression that goes beyond dining.

MAIA: CRAFTING OUR BRAND STORY

At MAIA, we believe in practicing what we preach. As a luxury brand communications agency in Dubai, we’ve invested in building our own distinct visual presence. From our website to social media and branded merchandise, MAIA’s brand reflects the elegance and authenticity we bring to our clients. Our timeless, refined aesthetic represents a blend of creativity and sophistication, resonating with audiences across all platforms.

MAIA is more than just a luxury brand and PR agency – we are storytellers, crafting immersive visual worlds that invite audiences to step inside and explore. Our team can support clients with everything from visual style development and brand strategy to merchandise and digital design, delivering the kind of sophisticated, cohesive branding that defines the luxury market. Get in touch to find out how we can help elevate your brand.